Srikant Manchiraju, PhD
ACADEMIC SPECIALTY: Research
DEGREE:
B.S. Chemical Engineering, J. N. T. University
M.S. Fashion Apparel Studies, Philadelphia University
Ph.D. Department of Apparel, Events, and Hospitality Management, Iowa State University
PRIMARY INTERESTS:
Materialism and consumer well-being
Luxury, ethical, and sustainable consumption
Virtual, digital, and AI-mediated consumption (agentic AI and consumer behavior)
Fashion and apparel consumption
Entrepreneurship psychology and well-being
Scale development, construct validation, and research methods
Research Group or Laboratory: The Family Institute, Florida State University
Dr. Srikant Manchiraju is an Associate Professor at Florida State University's Jim Moran College of Entrepreneurship, where his research and teaching sit at the intersection of marketing and consumer psychology. His work examines materialism and well-being, luxury and ethical/sustainable consumption, and how emerging digital and AI-mediated technologies are reshaping consumer behavior, with a methodological emphasis on construct validation and scale development. He serves as Associate Editor of Fashion, Style & Popular Culture and as an editorial board member and reviewer for numerous journals across marketing, consumer studies, and fashion.
COURSES TAUGHT:
Aesthetics and Brand Image
Aesthetics and Consumer Experience
Consumer Behavior
Consumer Behavior in a Complex Marketplace
Consumer Well-Being
International Trade
Omni-Channel Retailing
SOCIAL MEDIA:
LinkedIn
ResearchGate
X
Google Scholar
Academia
Social Psychology Network
JOURNAL PUBLICATIONS
Manchiraju, S., & Krizan, Z. (2015, in press). What’s materialism? Testing the two dominant perspectives in marketing literature. Management & Marketing.
Manchiraju, S., & Sadachar, A. (2014). Consumers’ personal values and ethical fashion consumption behavior. Journal of Fashion Marketing and Management, 18(3), 357-374.
Manchiraju, S., & Son, J. (2014). Materialistic (and unhappy?) adult now, economically deprived child then: How are felt formative economic deprivation, materialism, and wellbeing measures related? Journal of Business and Management Research, 5, 125-127.
Manchiraju, S. (2013). Materialism in consumer behavior and marketing: A review. Management & Marketing, 8(2), 329-352.
Son, J., Sadachar, A., Manchiraju, S., Fiore, A. M., & Niehm, L. N. (2012). Adoption of online collaborative co-design, Journal of Research in Interactive Marketing, 6(3), 180-197.
AWARDS & HONORS
2015 Graduate Research Excellence Award, Iowa State University (ISU)
2015 Peer-Research Excellence Award, ISU
2013 Online Survey Master, Survey Gizmo
2013 Student Travel Award, Association of Psychological Science
2012 Peer-Teaching Award, ISU
2012 Wakonse Fellow, University of Missouri—Columbia
2012 Graduate Student Teaching Certificate, ISU
2012 Preparing Future Faculty (PFF) Scholar, ISU
2012 PFF Fellow, ISU
2012 PFF Associate, ISU
2009—2012 Academic Scholarship, ISU
2009 Helen-Easter Graduate Scholarship, ISU
2007—2008 Graduate Academic Scholarship, Philadelphia University
2006 Member, Phi Psi (Alpha Chapter)