“Socks. We need socks.” The phrase that started it all. As sophomores in Florida State University’s entrepreneurship program, we took a trip to our local homeless shelter looking for an opportunity to help. Expecting to hear “food” or “shelter,” we were surprised to learn there was a huge need for clean socks.
The inspiration for DivvyUp was born.
Wanting to start giving immediately, our professor provided us with a $400 loan to purchase and sell fun socks with a mission to give a pair to the shelter for every pair the community purchased. Setting up around campus wherever we could, we were able to give 160 pairs of clean socks to the Tallahassee homeless shelter after the first six weeks. Inspired by the initial success, we knew this was something we had to bring to the world. We invested $1,600 to build a beautiful website, create a fun brand, and purchase even more socks from established sock companies.
DivvyUp was officially founded on August 19th, 2014.
