Coming out of sophomore entrepreneurship class of 2018, Indigo Hansen, Jack Shelgren, Will Jones, and Myles Blatt, embarked on a new entrepreneurial venture of creating the biggest brand that Florida State University has ever seen. The company was initially created on the idea of folding skateboards, although we discovered the high barriers to entry in that market and decided to keep the logo and start with apparel. We soon realized that we wanted to make Hooligans more than a brand – a movement, as well. We, the four founders, envisioned a company that propelled the style of living that each of us shared: an affinity for gracefully rejecting the norm and choosing to ask for forgiveness rather than permission.
