My research and expertise are in the areas of functional product development (footwear, sustainability, and kinesiology) and interdisciplinary research (smart clothing, sports/fitness wear, pedagogy, and consumer marketing). The goals of my research are to build a bridge between the conceptually and empirically well-designed findings from academia and the need for effectiveness in actual use in the sportswear, functional clothing, or fashion industries.

PUBLICATIONS AND OTHER SCHOLARLY ACTIVITIES

Nam, C. & Manchiraju, S. (2022). Medical Apparel Development: A Case of Project and Service-Learning in Entrepreneurship. Chapter 27. Annals of Entrepreneurship Education & Pedagogy.

Son, J., Nam. C., & Diddi, S. (2022). Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?, Sustainability, 14(5), 2849; https://doi.org/10.3390/su14052849

Nam, C. & Sanders, E. (2021). Pedagogical guidance to educators in teaching a sneaker design in a fashion design program. International Journal of Fashion Design, Technology and Education, 14(2), 194-204. https://doi.org/10.1080/17543266.2021.1909661

Kim, Y. D., Nam, C., & LaPlace, A. (2021). The role of college athletics department green initiatives: Examining belief-attitude-intention hierarchy. Journal of Marketing Higher Education. https://doi.org/10.1080/08841241.2021.1892897

Nam, C. & Kim, Y. D. (2021). Perceived diagnostics of virtual Try-on technologies and attitudes toward men’s suit. International Journal of Electronic Marketing and Retailing, 12 (1), 36-51. https://doi.org/10.1504/IJEMR.2021.112252

Nam, C., Cho, K., & Kim, Y. D. (2020). Relevance of the S-O-R paradigm in cross-cultural examination of apparel online purchase intentions. Journal of Global Fashion Marketing. https://doi.org/10.1080/20932685.2020.1845766

Nam, C. & Lee, Y. A. (2020). Validation of the wearable acceptability range scale for smart apparel. Fashion and Textiles. 7(13). https://doi.org/10.1186/s40691-019-0203-3

Nam, C., Son, J. H., & Yu, J. (2019). Effects of SNS social capital on e-service quality and sustained referral intentions of e-fitness apparel: Comparative body image satisfaction analysis. Sustainability,11(24), 7154. https://doi.org/10.3390/su11247154

Nam, C. & Xiang, C. (2019). Natural dyeing application of used coffee grounds as a potential sustainable resource. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2019.1640291

Nam, C. & Lee, Y. A. (2018). Multi-layered cellulosic material as a leather alternative in the footwear industry. Clothing and Textiles Research Journal, 37(1), 1-15. https://doi.org/10.1177/0887302X18784214

Nam, C., Dong, H., & Lee. Y. A. (2017). Factors influencing consumers’ purchase intention of green sportswear. Fashion and Textiles, 4(1), 1-7. https://doi.org/10.1186/s40691-017-0091-3

ACCOMPLISHMENTS

Patent: Ski-Simulator (Patent # 10-0640277). The Korean Intellectual Property Office (KIPO), South Korea. October 24, 2006.