Retail Entrepreneurship

The Retail Entrepreneurship major prepares students for executive training programs and other entry-level positions in retail merchandising and product development within a diverse range of retail-related businesses. The industry-savvy Retail Entrepreneurship curriculum produces highly marketable graduates able to contribute immediately to the successful management and operations of retail and retail-related companies whether through corporate operations, the product development function, or store operations. The curriculum places a strong emphasis on industry-relevant technology, including product development and merchandising software, and professional experience through a required internship. Courses in the Retail Entrepreneurship curriculum includes emphasis on soft goods and fashion-driven products. Be sure to check out the FSU Retail and Innovation Center, which creates partnerships between retail and retail-related businesses and FSU students and faculty.

To learn more information, watch our program videos below or contact JMC Admissions at

Admission Requirements

Admission to the Jim Moran College of Entrepreneurship is limited-access and requires a submitted application before the posted deadline. Students must complete our admission requirements to be considered for admission to the major.

Program Requirements

All retail entrepreneurship majors must complete the following courses with a grade of C minus or better. Community college courses may not be substituted for 3000/4000 level courses. Each student will be required to select one of the following tracks within the major: retail merchandising or product development. Please choose the following year you were admitted into the program to find your most up-to-date academic map.

Retail Merchandising Track

Product Development Track

In addition to the academic maps above, students will need to complete the following:

Computer Skills Competency: Students must demonstrate proficiency in computer competency skills. This requirement may be met through with a University approved college-level course or by taking CTE 3055 Computer Applications.

Oral Communication Competency: Students must demonstrate the ability to orally transmit ideas and information clearly. This requirement may be met through with a University approved college-level course.

Minimum Program Requirements Summary:
Total Hrs. Required: 120
General Education: 36
Prerequisites: 0-6 beyond General Education or major coursework
Major Coursework: 60-61
Minor Coursework: 0
Computer Skills: 3
Oral Competency: 0-3
Electives to bring total hours to 120


Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each fall and spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. You may view the map for this major here.


  1. A minimum of 45 hours at the 3000 level or above, at least 30 of which must be taken at this University.
  2. At least half of the major course semester hours must be completed in residence at this University. After enrolling at this University, all remaining major course requirements must be completed at this University.
  3. The final 30 hours must be completed in residence at this University.

Employment Information

Salary Information: National Association of Colleges and Employers, Occupational Outlook Handbook

Representative Job Titles: Executive Trainee or entry-level Manager leading to a variety of positions including: Department Manager, Asst. Store Manager, District or Regional Manager, Assistant Buyer, Buyer, Quality Assurance Assistant, Quality Assurance Manager, Product Development Assistant, Product Development Manager, General Merchandise Manager, Divisional Merchandise Manager, Assistant Planner, Planner, Assistant Allocator, Allocator, Vendor Representative, Salesperson, Visual Merchandising Manager, Advertising Manager, Sales Promotion Manager, Distribution Center Manager, Recruiter, Trainer, Human Resource Manager, College Relations Manager, Stylist, Vendor Rep/Showroom Rep, and E-Commerce.

Representative Employers: Department Store Retailers, Mass Merchandisers, Discount Merchandisers, Large and Small Specialty Stores, Electronic Shopping Networks, Fashion Publications, Food Retailers, Fiber and Fabric Manufactures, Entertainment Retailers, U.S. and State Governments, Online Retailers, Distribution Centers.

For more information, contact the Jim Moran School's advising office by email at or by phone at (850) 644-7158.

Advising for Jim Moran College is located on-campus:

Roderick K. Shaw Building
(RSB) 644 West Call Street
Tallahassee FL 32306-1115