The Cut Buddy

The idea, much like our flagship product, is simple: “People feel confident and have high self-esteem when they look good.”

When I was just 13 years old and unintentionally invented The Cut Buddy, a patented multi-curve maintenance edge up, line up, and shape up tool, I just wanted my haircut to look good. Through high school and college I noticed that all my friends wanted their haircuts and beards to look good too; there’s something about feeling confident in your looks that gives people high self-esteem and puts a little ‘pep’ in their step.

At The Cut Buddy, we’ve created something more than just a haircut template that allows people to look great daily. We give people confidence, we save them money, we make their lives easier. From the single mother who needs to save money on her children’s haircuts to the military personnel overseas without access to a barber to the disabled who struggle to do their own haircuts since their medicine makes their hands shake, we’ve solved a very common yet simple problem.

Now, 18 years later from it’s origin, that little cardboard cutout stencil I created has gone on to become the Amazon.com #1 Best Seller in the United States and Canada and has been featured in GQ Magazine, Forbes, the Huffington Post, Black Enterprise, Univision, and on NPR.

At The Cut Buddy, our goal is to enable people to have confidence and high self-esteem daily. Be it through community outreach with local youth groups or supplying them at a steeply discounted rate to our active service members overseas, we care about the way that people feel. Our priority is to enable every person the opportunity to feel great about themselves daily.

Look good, feel good. Feel good, do good.

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Business Name
The Cut Buddy
Owner Name
Joshua Esnard
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