DivvyUp is the first one-for-one custom sock company. As sophomores in Florida State University’s entrepreneurship program, we took a trip to our local homeless shelter looking for an opportunity to help. Expecting to hear “food” or “shelter”, we were surprised to learn there was a huge need for clean socks. DivvyUp was founded in 2014 to solve this problem sustainably; with every pair of socks purchased, we gift a pair of socks to the homeless community. To date, the community has gifted over 14,000 pairs of socks across the United States.